The platform is rolling out a updated setting that allows them to cut down on the amount of AI-created content appearing in their feeds. This move comes as the service announced that it presently contains more than 1 bn content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a global release. This development coincides with a surge in AI-generated material, driven by new video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the fastest-growing video streams on a popular video site exclusively feature clips produced artificially. A significant portion of this material is deemed “AI slop”, a term for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
“We know from our community that many people enjoy content made with AI tools, including AI artwork to educational videos, and we want to offer the community the option to see more or less of that, based on their own likes,” stated a spokesperson.
Volume and Proportions
The service disclosed that there are currently over a billion videos on its service identified as artificially created. In total, in excess of 100 million videos are added to the platform daily, making AI content a relatively small percentage of its overall inventory.
Customizing Your Feed
Members will be able to limit or boost the level of AI-generated videos they view by opening the “manage topic” feature in the application and selecting AI-made media. Other topics that can already be controlled under the tool include news, style, aesthetics, and dance.
Content Labeling and Policies
The platform’s rules oblige creators to label lifelike AI-generated content, and it prohibits dangerous deepfakes of public figures or crisis events. Any believable AI video that is unmarked can be deleted under its community policies.
Additionally, the app will henceforth attach an AI-generated watermark to content created with its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This action is designed to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is additionally establishing a $2 million awareness program for specialists and groups to produce educational content about responsible artificial intelligence. This project will benefit non-profit groups specializing in teaching coding and technology.
Moderation Strategy
TikTok has justified its safety measures, following discussion over intentions to make redundant a large number of review team members in the United Kingdom. TikTok is set to cut 439 jobs in its user protection team in its British office, with trade unions and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead explained that human moderation would still have a role, but AI can shield workers by filtering out the most distressing content prior to it is viewed by staff. The company stated a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its AI tools.
We believe it is crucial to combine people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a lot of the machine support is making a difference operate efficiently.”
